Crowbar is the first product from BSF Productions, an Icelandic company that is dedicated in making food products using nutritious insects!
Bui Adalsteinsson, a product designer, got inspired by a 2013 U.N. report that encouraged people from western cultures eat more insects. As his graduation project from the Icelandic Academy of the Arts Bui made the Fly Factory. A machine that grows the Black soldier fly making it possible to harvest its nutritious larvae on a weekly basis. The concept behind the Fly Factory received a lot of attention from the media and the ball started rolling.
Bui contacted Stefan Thoroddsen, educated in business and marketing, and together they planned how to make protein bars using Cricket flour as the main protein source. After less than a year they are working on finalizing a prototype that is soon to be ready to enter the market, check out how we are doing here!